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Direct Marketing of Dairy Products
Source: www.nrcs.usda.gov
Topic: Direct Marketing
Sort Desciption: to do direct marketing. We developed a business ... Direct marketing is becoming more difficult. In. 1970 there were 350 direct marketing dairies in ...
Content Inside: 1 Alternative Farm Enterprises Agritourism Success Stories United States Department of Agriculture Natural Resources Conservation Service Resource Economics and Social Sciences Division October 2000 Direct Marketing of Dairy Products Interview with William W. Lesher Way-Har Farms P.O. Box 325 Bernville PA 19506 610-488-1281 fax 610-488-9308 lolly@early.com What is the history of your farm and farming experience? The farm has been in the family for three generations. My father and uncle were diversified farmers but dairy (about 70 cows) and crops (1000 acres of corn and wheat) were the dominant enterprises. Their focus was crop production. We own 265 acres and rent 100. Describe the alternative enterprise in which you are presently engaged. The business really got started in 1970 when my father and uncle installed a bottling unit to open an on-farm retail store. They increased the herd to 95 milking cows. Today we have four Jerseys and 91 Holsteins. Our business is direct marketing of milk (chocolate and strawberry) and ice cream40 flavors at an on-farm retail store and at four farmers markets. Two of these markets are indoors and open year-round and two are open from May to October. We have a small delivery route of 15 customers to whom we deliver once a week. We also have had a wholesale business since 1987; we deliver twice a week to 25 or 30 restaurants. In 1997 we added a mobile ice cream and milk store. We also started farm visits in the 90s. What made you decide to go into the present alternative enterprise(s)? My father and uncle wanted to increase their income. Crop production could not easily be expanded. Thus a higher price for the milk was the only alternative. There was a location advantage as they lived on a very heavily traveled two-lane highway. Then the papers advertised that farmers markets were being opened and needed vendors and we started that in the 90s. The mobile ice cream and milk store grew out of people asking for ...
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