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Direct Marketing Guide for Producers of Fruits Vegetables and ...

Source: www.utextension.utk.edu
Topic: Direct Marketing

Sort Desciption: direct marketing procedures. Part of the assess-. ment should also include a review of direct ...... Most direct marketing activities will have a few ...

Content Inside: 1 Agricultural Extension Service The University of Tennessee PB1711 for and Producers of Fruits Vegetables Other Specialty Products 2 Table of Contents Introduction 4 Overview of Direct Marketing Methods 5 Pick-your-own (PYO) 5 Roadside stands and markets 6 Farmers markets 6 House-to-house delivery 7 Peddling 7 Rent-a-tree 7 Self-serve selling 7 Gift baskets and mail order 7 Considerations in Establishing a Direct Farm-to-Consumer Market 7 Personal and family considerations 8 Enterprise feasibility 8 Market factors 8 Production considerations 9 Profitability considerations 9 Risk considerations 9 Miscellaneous considerations 9 Developing a Business Plan 9 Mission statement and long-term goals 10 Marketing plans 10 Production and operation plans 11 Financial plans 12 Staffing and organization plans 13 Management controls and contingency plans 13 Doing Your Own Market Research 14 Market research techniques 14 Evaluating the competition 16 Planning market research 16 A Closer Look at Pick-Your-Own Marketing (PYO) 17 Popular crops for pick-your-own operations 17 Crop diversification 17 Crowd management 18 Check-in 18 Transporting customers 19 Field supervision 19 What attracts customers? 19 Children on pick-your-own farms 20 Methods of handling produce 20 Checking out 21 Communications 21 ...

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