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Developing An Internet Marketing Strategy

Source: www.e-bc.ca
Topic: Internet Marketing

Sort Desciption: An Internet marketing plan is similar but focuses on the online portion of ... of an Internet marketing plan or any marketing plan there are useful ele- ...

Content Inside: Developing An Internet Marketing Strategy Suite 82 601 West Cordova Street Vancouver BC Canada V6B 1G1 - Tel: 604.775.7343 - Email: info@e-bc.ca The purpose of any marketing plan is to communicate the vision of the marketing department to the rest of the organisation while providing a roadmap and compass for the implementation of marketing initiatives. An Internet marketing plan is similar but focuses on the online portion of your business and while there are no set formulas for the specific contents of an Internet marketing plan or any marketing plan there are useful ele- ments. These are discussed briefly below. Executive Summary The Executive Summary provides a quick review (one or two pages) of the objectives strategies and forecasted results of the proposed Internet Marketing Plan. It gives others (employees financers) a concise picture of what you are going to do and how you are going to achieve it. Situation Analysis Provides a historical look and current analysis of the company's Internet operations including an analysis of the successes and failures. The Situation Analysis can contain as many of the following topics as appropriate to your business. Business Analysis Reviews the current status of the business including an analysis of existing and potential internal and external Internet resources. Industry Analysis Analyses long term and short term Internet trends that are likely to change the online marketplace you are doing business in. Sales and Marketing Analysis This is an intensive study and review of online product sales strategies and the record of success (or failure) on the Internet. Competitor Analysis This section defines the criteria for online competitors what they are doing online and what will they likely do next. Customer Analysis Analyzes your current online customers and how they are using your site. Planning Assumptions Sets out your assumptions about the future. Forecasts Forecasts of industry and product sales based o ...

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