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Consumer research to inform market definition and market power ...

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Topic: Consumer Research

Sort Desciption: Consumer research to inform market definition and market power assessments in the review of the wholesale broadband access markets 07

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Consumer research to inform market definition and market power assessments in the review of the wholesale broadband access markets 07

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Overview Employing focus group research can be a powerful aid in development of impactful creative and persuasive sales messaging. Likewise, reliable strategic market and consumer ...

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This article originally appeared in: Elizabeth C. Hirschman & Morris B. Holbrook (eds.), Advances in Consumer Research, Vol. XII, 1985, pp.189-194.

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