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CONSUMER BEHAVIOR

Source: www.definityhealth.com
Topic: Consumer Behavior

Sort Desciption: through the employee behavior changes. that result from workers taking a greater. role in their personal health and use of. health care through consumer ...

Content Inside: CONSUMER ACTIVATION STRATEGIES ARE PAYING OFF FOR EARLY CDH ADOPTERS CONSUMER BEHAVIOR REPRINTED FROM 2005 UnitedHealth Group. All rights reserved. No part of this publication may be reproduced in any form without prior written permission from UnitedHealth Group. To request additional reprints or to subscribe to hub magazine please visit www.hubmagazine.net. Vol. 4 Issue 3 (2005) DRIVING GO AT TEXTRON overall medical utilization has decreased by 14 percent while preventive care visits are up nearly 5 percent. At American Century the percentage of employees completing a health assessment has nearly doubled from 50 percent to more than 90 percent. And at Whirlpool thousands of employees are now using Web tools to support their health care decision making even though such tools werent available until a few years ago. >> As early adopters in the consumer-driven health movement all three employers saw promise in what at the time was a novel concept: to give consumers greater say in their health care choices and arm them with the information to make better decisions. Now just a few years later these employers are seeing their initiative and investment pay off. And theyre not alone. According to a June report from the consulting firm McKinsey & Company which studied more than 2500 American adults in a variety of health plans those in a Consumer-Driven Health Plan (CDHP) were: I Over 50 percent more likely to ask about cost of medical procedures and three times more likely to choose a less extensive less expensive treatment; I Over 20 percent more likely to participate in a company sponsored wellness program and over 30 percent more likely to get an annual check-up because they thought it would save them money in the long run; and I Over 20 percent more likely to follow treatment regimens for chronic conditions very carefully. Such behavior changes along with the resulting impact on health care costs have caused CDHPs to skyrocket in popularity ...