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Buzz Marketing & Viral Strategies

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Topic: Viral Marketing

Sort Desciption: Online viral marketing: the strategic synthesis in peer-to-peer brand ... Viral marketing depends on a high pass-along rate from person to. person. ...

Content Inside: Buzz Marketing & Viral Strategies Emakina Academy EMAKINA Viral Strategies and Buzz Marketing Brice Le Blvennec President Emakina Welcome About Emakina Emakina is the leading independent Belgian web agency. We offer the following integrated services creative consultancy and graphic design web development and IT integration e-business and strategic consultancy marketing communication services With an award-winning team of over +80 web experts Emakina delivers state-of-the-art projects. Some Emakina Customers Buzz Marketing An event or activity that generates publicity excitement and information to the consumer. It's usually something that combines a wacky jaw-dropping event or experience with pure branding like tattooing your forehead. If buzz is done right people will write about it so it essentially becomes a great PR vehicle. Buzz marketing typically includes one shot of adrenaline and a chaser of product information. Example: http://www.subservientchicken.com Source: The word on Word of Mouth by Dave Balter President of BzzAgent Viral Marketing An attempt to deliver a marketing message that spreads quickly and exponentially among consumers. Today this often comes in the form of an email message or video. Contrary to alarmists' fear viral isn't evil. It isn't dishonest or unnatural. At its best it is word of mouth enabled and at its worst it's just another interruptive marketing message. Example: http://www.virginmobile.com Richard Branson is naked Source: The word on Word of Mouth by Dave Balter President of BzzAgent Word of Mouth The most powerful medium on the planet It's the actual sharing of an opinion about a product or service between two or more consumers It's what happens when people become natural brand advocates It's the holy grail of marketers CEOs and entrepreneurs as it can make or break a product. The key to its success: it's honest and natural. Example: http://www.segway.com Source: The word on Wor ...

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