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Business Communication
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Topic: Business Communication
Sort Desciption: current trends in business communication while focusing ... business communication fundamentals by using practical. applications. ...
Content Inside: Business Communication Essentials of Business Communication 6e Mary Ellen Guffey Los Angeles Pierce College 4-Color 448 pp. 2004 ISBN: 0-324-18535-9 http://www.meguffey.com This text-workbook is a streamlined no-nonsense approach to business communication. It takes a three-in-one approach: (1) text (2) practical workbook and (3) self-teaching grammar/mechanics handbook. The chapters reinforce basic writing skills then apply these skills to a variety of memos letters reports and resumes. This new edition features increased coverage of contemporary business communication issues including oral communication electronic forms of communication diversity and ethics. NEW! Before-and-After Documents: Updated for the 6th edition the documents demonstrate effective writing and formatting techniques. NEW! More Email Coverage: Completely enhanced coverage of email includes new coverage of the dangers of e-mail when to use e-mail and when to send hard- copy memos and extensive new problems on timely topics such as car phone safety workplace violence unwanted e-mail time management smoking bans USPS electronic postmark and FICO credit rating scores. NEW! Interpersonal Skills: New Chapter 11 Communicating in Person by Telephone and in Meetings provides in-depth coverage of key interpersonal skills so students are equipped with the soft skills employers want. NEW! Oral Communication: Because of the increased emphasis by employers a new chapter on communication in person by telephone and in meetings has been added to the 6th edition. NEW! Student CD-ROM: This CD-ROM packaged with each new copy of the 6th edition provides easy access to a number of valuable resources including documents for revision PowerPoint slides Web links and Advanced Grammar Mechanics activities. NEW! Technology Coverage: New coverage on email Internet research and electronic presentations reflects the greater emphasis in the business world on technology enhanced communication. NEW! New Vid ...
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