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Behind/Behind the Music

Source: www.futureofmusic.org
Topic: Music Industry

Sort Desciption: Music industry an example of winner-take-all markets. IV. Do Traditional Business Models Serve Musicians? A) What the major label system provides: ...

Content Inside: 1 Behind/Behind the Music Presentation by Jenny Toomey from the Future of Music Coalition www.futureofmusic.org In an hour-long presentation accompanied by PowerPoint slides, Jenny Toomey will outline the myriad of forces at work in today’s music marketplace in an effort to extend the general knowledge of certain complicated issues at the intersection of music, technology, law and policy. We hope that through public dialogue we will be able to raise the level of understanding and insert the citizen and creator’s voice into the middle of debates that often take place without their input. I. Introduction A) Background about Jenny Toomey B) Background about the Future of Music Coalition II. Overview of Policy Process Historically, introduction of new technology leads to: A) Period of legal conflict between interested parties B) Congressional involvement C) Established industries reaching workable compromise III. Where are Citizens and Creators in Policy Debate? A) Musicians are cash poor and time poor limited time and cash available to invest in or learn about beneficial technologies B) Musicians working in artificially constrained marketplace limits on access to resources, distribution, promotion C) Marketplace that demands artists give up ownership of copyrights 2 artists must exchange ownership of copyrights in order to participate in this constrained marketplace comparison with French copyright law D) Climate of competition > artists unable to see common interests and organize for their own benefit Music industry an example of winner-take-all markets IV. Do Traditional Business Models Serve Musicians? A) What the major label system provides: Access to resources Access to distribution/relationships with large retailers Access to promotion/radio B) Musicians who are not part of the system locked out of beneficial channels C) Who benefits from this model? success/failure rate of artists False assertions by major labels about high failure rates Charts ...

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