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Home » Marketing » Mortgage Marketing

Are You Getting Results From Your Web Site

Source: www.myers.com
Topic: Mortgage Marketing

Sort Desciption: A strong Web site strategy. 2. Effective marketing. 3. Using the Web site throughout the loan. process. Successful mortgage companies with strong ...

Content Inside: LovinaWorick Are You Getting Results From Your Web Site Approximately 63 percent of mortgage originators today have a Web site. Its an important tool to increase and maintain business. With more and more consumers going online to handle their needs for goods and services a Web site is becoming an expected channel to interact with your company. Depending on the kind of marketing you currently do - whether its direct mail newspaper ads or even word-of-mouth - a percentage of your prospects prefer to check you out online before ever contacting you. If you want to increase business there are three areas to master to get the results youre looking for: 1. A strong Web site strategy 2. Effective marketing 3. Using the Web site throughout the loan process Successful mortgage companies with strong performing Web sites have all three areas covered. Lets look at each area in more detail. A Strong Web Site Strategy Before you can set a direction or an online strategy for your business you need to be clear about your business targets. Some things to consider: How much business do you want and can you handle? What kind of business do you want - A paper or subprime? Do some companies handle both? Would they have a separate Web site for both? Who is your target audience past clients or new leads? Can the Web site handle both effectively? What other goals are there that you need met such as automation or time- savings? Answering such basic questions is essential and will help establish a clear online strategy and will determine what you do for marketing as well as how you use your Web site throughout the loan process to increase exposure. Effective Marketing Putting up a Web site does not equal marketing. Just like your telephone (which doesnt ring just because you plugged it in) your Web site is a tool that only works when youve got borrowers on the other end. Successfully marketing a Web site usually consists of both online and offline marketing. Online is typ ...

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