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Alliance Structure and Success in the Global Airline Industry:

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Topic: Airline Industry

Sort Desciption: study is therefore conducted in the international airline industry. ..... In the case of the airline industry, a variety of agreements and treaties have ...

Content Inside: Alliance Structure and Success in the Global Airline Industry: An Empirical Investigation Ursula Y. Sullivan Anne T. Coughlan University of Illinois at Urbanaâˆ’Champaign Northwestern University Abstract In this paper, we investigate the use of horizontal distribution alliances (HDAs) in the international airline industry. Airlines enter these alliances to effectively meet the needs of passengers in new and expanding markets. We apply transaction cost analysis (TCA) to develop a conceptual framework explaining the use of HDAs. From analyzing primary and secondary data, our results indicate that TCA is a viable theory for predicting the formation and success of an HDA. The authors thank the Marketing Department at the Kellogg Graduate School of Management for research support. Helpful comments were provided by Erin Anderson, Roger Calantone, Sachin Gupta, Dawn Iacobucci, Louis Stern, P. Rajan Varadarajan, and Edward Zajac. Mindy Ji provided valuable research assistance during the revisions. The authors also thank Edward Czepiel, Aaron Gellman, and Robert Neuschel from Northwestern Universitys Transportation Center for their help with background information on the airline industry. The authors remain responsible for any errors. Published: August, 2004 URL: http://www.business.uiuc.edu/Working_Paper s/papers/04âˆ’0113.pdf Alliance Structure and Success in the Global Airline Industry: An Empirical Investigation Ursula Y. Sullivan* and Anne T. Coughlan** August 2004 * Department of Business Administration, College of Business, University of Illinois- Urbana/Champaign, 350 Wohlers Hall, 1206 S. Sixth Street, Champaign, IL 61820. E- mail: uyas@uiuc.edu. Phone: 217-333-1026; Fax: 217-244-7969. Please direct all correspondence to this author. ** Marketing Department, Kellogg School of Management, Northwestern University, 2001 Sheridan Road, Evanston, IL 60208-2008. E-mail: a-coughlan@kellogg.nwu.edu. Phone: 847-491-2719; Fax: 847-491-2498. The ...

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