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Airlines' balance of power shifts

Source: www.usatoday.com
Topic: Airline Industry

Sort Desciption: jetliners as bombs, the airline industry was experiencing serious financial. problems. ... At airports nationwide, the airline industry is undergoing a ...

Content Inside: Collegiate Case Study THE NATION’S NEWSPAPER Finding Flight: The Airline Industry Long before the tragic events of September 11th where terrorist used jetliners as bombs, the airline industry was experiencing serious financial problems. During the past year, those woes have deepened and many industry leaders are scrambling to find ways to stop the bleeding. Increase fares or cut costs? Add perks or eliminate them all together? Yet despite the huge losses, a few airlines are showing a profit. This case study will look at the various business decisions being considered or implemented by the Big 6 and the smaller regional airlines. It will also examine where the industry is going and what it will look like in 12 months. Reprinted with permission. All rights reserved. www.usatodaycollege.com BS2003-03 U.S. airline industry jobs tumble The U.S. airline industry cut 79,000 jobs in 2001, more than one of every 10. USATODAYSnapshots ® By Shannon Reilly and Adrienne Lewis, USA TODAY 732,049 653,488 Jobs in 2001 Jobs in 2000 Source: Bureau of Transportation Statistics Low-fare airlines get creative for frequent fliers By Chris Woodyard 5 Airlines continue revenue search By Barbara De Lollis 8 More airlines cut back on favors for fliers By Chris Woodyard 9 United wrestles with wrenching decision By Marilyn Adams 10 Why airlines have trouble turning profit By Dan Reed 13 Case Study Expert William S. Swelbar Managing Director, Eclat Consulting By Marilyn Adams USA TODAY FORT LAUDERDALE -- Dotted with palm trees, Fort Lauderdale-Hollywood International Airport a decade ago was a sleepy, second-class airport controlled by giants Delta Air Lines and US Airways. Today, its a snapshot of the airline industrys new order. Low-fare giant Southwest Airlines now carries more Fort Lauderdale passengers than any airline except Delta. US Airways, once the airports No. 2, has dropped to third place. Southwest and fellow low- Decade of change finds giants smaller, disc ...

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