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ADVERTISING TO GENERATE STIMULATE AND MAINTAIN SALES: ISV ONLINE ...

Source: acutustrading.com
Topic: Marketing Strategy

Sort Desciption: assist ISVs in developing effective strategies for marketing their software .... marketing strategy for ISVs is clear: sustain your advertising campaigns ...

Content Inside: Acutus Trading Ltd. 1 Copyright 2007 Acutus Trading Ltd Calgary Alberta Canada For more information please contact Chris Knight Managing Director Acutus Trading Ltd: Phone +1 (888) 607-5807 x801 Fax +1 (403) 775-4345 Email Chris@AcutusTrading.com Web http://AcutusTrading.com/ ADVERTISING TO GENERATE STIMULATE AND MAINTAIN SALES: ISV ONLINE MARKETING STRATEGIES June 2007 Online Marketing Strategies for ISV S .1 Product Z Case Study: Put Your Product on the Market.2 Product Y Case Study: Execute a Promotional Campaign.3 Product X Case Study: Sustain Your Advertising Campaigns .4 About Acutus Trading Ltd .5 ONLINE MARKETING STRATEGIES FOR ISV S New ISVs (micro independent software vendors) can often find themselves at odds with the marketing side of software projects. This document provides three real-world case studies to assist ISVs in developing effective strategies for marketing their software products online. The data provided is real and has been drawn directly from projects that Acutus Trading Ltd has been involved in since 2005. Products X Y and Z represent three different independent products currently on the Macintosh market. It is hoped that ISVs in any market be it Macintosh PC or any other platform will benefit from this data in avoiding potential pitfalls associated with marketing software online. It should be clear that these three case studies are selected not because they are the most successful ISV products that Acutus Trading Ltd has assisted with (they are not) nor because they are highly profitable in their own right (these represent only moderate success). Rather these case studies clearly illustrate real-world market responses to different advertising strategies. Too often ISVs underestimate the importance of well-developed and sustained promotional and advertising campaigns. Acutus Trading Ltd takes the position that ongoing advertising and promotional campaigns are absolutely essential to the success of any software vendor ...

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