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Advertising Red Books

Source: www.redbooks.com
Topic: Advertising

Sort Desciption: LexisNexis Advertising Red Books give you the ability to ... The Advertising Red Books provide current detailed data. including: ...

Content Inside: with LexisNexis Advertising Red Books Become an Advertising Industry Insider Choose a trusted source. For over 100 years LexisNexis Advertising Red Books has been providing competitive intelligence and prospecting data to media companies advertising agencies manufacturers advertising services and suppliers libraries and more. And with LexisNexis Advertising Red Books you can make confident decisions knowing that the data is compiled and published by the LexisNexis Group a global leader in comprehensive and authoritative legal news and business information. Empower your organization. Making swift sound decisions is a daily part of business. People throughout your organization must be armed with the knowledge needed to make informed strategic decisions to achieve goals and stay ahead of the competition. LexisNexis Advertising Red Books give you the ability to easily research the industryby name brand location personnel or functionenabling you to: Find new prospects and clients recruit staff profile competitive agencies. Determine where competitors allocate their advertising dollars. Explore a prospective agency including potential conflicting accounts. Find contact information for personnel. Analyze the competition (Agency or Advertiser) by billings expenditures or sales. Locate the owner of a brand for cross-promotion or co-op initiatives. Conduct effortless searches. Your organization can choose to access Advertising Red Books in four different formats: Web CD-ROM raw data and print. By choosing the format that best fits your needs you can get exactly the information you needquickly and all in one place. All of the different formats provide you access to 14500 agency parent and branch profiles and 19000 advertiser profiles. The print version is published every December the CD-ROM version is updated quarterly and the web version is updated on a weekly basis. The Advertising Red Books provide current detailed data including: Agency account ...

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