Show Me Listing

Online Ebooks (PDF) Library

• Home
• Popular
• Latest
• Contact

Home » Marketing » Advertising

ADVERTISING MARKETING CODE

Source: www.familytalkonline.com
Topic: Advertising

Sort Desciption: advertising or marketing it has long been its practice ... Beer advertising and marketing activities on college and. university campuses or in college ...

Content Inside: CODE COMPLIANCE AND DISSEMINATION Each member of the Beer Institute is committed to the philosophy of the Code and is committed to compliance with the Code. When the Beer Institute receives complaints with regard to any members advertising or marketing it has long been its practice and it will continue to be its practice to promptly refer such complaints in writing to the member company for its review and action. To facilitate this end the Beer Institute maintains an 800 number (1-800-379- 2739). A copy of this code shall continue to be given to every brewery employee wholesale distributor and outside agency whose responsibilities include advertising and marketing beer as well as to any outside party who might request it. ADVERTISING AND MARKETING CODE BEER INSTITUTE BEER INSTITUTE 122 C Street N.W. Suite 750 Washington DC 20001-2150 202-737-2337 11. Beer advertising and marketing materials should not show littering or otherwise improper disposal of beer containers unless the scenes are used clearly to promote anti-littering and/or recycling campaigns. 12. College marketing Beer advertising and marketing activities on college and university campuses or in college media should not portray consumption of beer as being important to education nor shall advertising directly or indirectly degrade studying. Beer may be advertised and marketed on college campuses or at college-sponsored events only when permitted by appropriate college policy. a. On-campus promotions/sponsorships 1. Company sponsored events: Company sponsorship of on-campus events or company promotions at on-campus licensed retail establishments shall be limited to events conducted in accord with this Code state law and applicable institutional policies. In their content and implementation company on-campus promotions and sponsorships shall not encourage the irresponsible excessive underage or otherwise illegal consumption of alcohol. 2. Branded products: Beer-branded promotional products ...

©2007 Show Me Listing - Designed by Free CSS Templates

RSS Feed Sitemap Privacy Policy