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Advertising and Public Relations

Source: www.luc.edu
Topic: Advertising

Sort Desciption: foundation for advertising public relations and marketing. communications careers. ... in the fields of advertising marketing and public relations is ...

Content Inside: C O L L E G E O F A R T S A N D S C I E N C E S Advertising and Public Relations Loyola University Chicagos College of Arts and Sciences (CAS) offers undergraduates a comprehensive liberal arts education that introduces them to various disciplines and viewpoints in the natural sciences social sciences and humanities. CAS students develop valuable career and life skills including: critical thinking strong verbal and writing abilities comprehensive general knowledge social awareness and research competencies. As the largest of Loyolas nine schools CAS has extensive resources providing students with modern labs and electronic classrooms opportunities to participate actively in research and a distinguished faculty of teacher-scholars. Recent growth and renovation at both Loyolas Lake Shore and Water Tower Campuses have enhanced living and learning for students. The latest campus additions include the Quinlan Life Sciences Education and Research Center two residence halls the Loyola Museum of Art and the Sullivan Center for Student Services which consolidates more than a dozen campus offices into one convenient location. THE MA JOR B.A. in Advertising and Public Relations This major based at Loyolas Water Tower Campus in Chicago the second largest advertising and public relations market in North America provides students with a foundation for advertising public relations and marketing communications careers. Students learn integrated communication strategies and practice creative media applications to reach diverse publics in both individual and global contexts. This major builds on the universitys Jesuit heritage with an emphasis on social responsibility community relationships and public-service communication in both corporate and nonprofit organizations. Students in this program will learn how to: Create and implement integrated advertising and public relations campaigns that are responsive to individual organizational and community ...

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