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Advertising and public relations costs

Source: www.case.edu
Topic: Public Relations

Sort Desciption: The term public relations includes community relations and means those activities ... understanding and favorable relations with the community or public at ...

Content Inside: 599XXX GENERAL PROVISIONS FOR SELECTED ITEMS OF COST THAT ARE NOT CHARGEABLE TO THE FEDERAL GOVERMENT 599010 A DVERTISING AND PUBLIC RELATIONS COSTS . a. The term advertising costs means the costs of advertising media and corollary administrative costs. Advertising media include magazines newspapers radio and television direct mail exhibits electronic or computer transmittals and the like. b. The term public relations includes community relations and means those activities dedicated to maintaining the image of the institution or maintaining or promoting understanding and favorable relations with the community or public at large or any segment of the public. c. The only allowable advertising costs are those that are solely for: (1) The recruitment of personnel required for the performance by the institution of obligations arising under a sponsored agreement (See also subsection b. of section 599240 Recruiting); (2) The procurement of goods and services for the performance of a sponsored agreement; (3) The disposal of scrap or surplus materials acquired in the performance of a sponsored agreement except when non-Federal entities are reimbursed for disposal costs at a predetermined amount; or (4) Other specific purposes necessary to meet the requirements of the sponsored agreement. d. The only allowable public relations costs are: (1) Costs specifically required by the sponsored agreement; (2) Costs of communicating with the public and press pertaining to specific activities or accomplishments which result from performance of sponsored agreements (these costs are considered necessary as part of the outreach effort for the sponsored agreement); or (3). Costs of conducting general liaison with news media and government public relations officers to the extent that such activities are limited to communication and liaison necessary keep the public informed on matters of public concern such as notices of Federal contract/grant awards financial matters etc. e. ...

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