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Advertising Advising Guide
Source: www.journalism.indiana.edu
Topic: Advertising
Sort Desciption: A guide for IUB students preparing for advertising careers ... Funding for the research and production of the Advertising Advising Guide was made possible ...
Content Inside: Advertising Advising Guide A guide for IUB students preparing for advertising careers Developed by the Indiana University School of Journalism August 2004 Preface The number of students who express interest in advertising careers has increased. Undergraduate advisors report that students who would like to prepare for careers in advertising are not always clear about the breadth of the profession and how best to prepare for it. Various academic departments and schools offer advertising courses but no one offers a major in advertising. So whats a student to do? And how can an academic advisor provide guidance on appropriate majors and pertinent courses? This advising guide was developed for the express purpose of giving the student and the undergraduate advisor more information about the field of advertising and its different specialties. The guide explains the various specialties in advertising skills needed in each and possible academic paths. The curriculum section of the guide contains descriptions of the advertising and advertising-related courses at IUB. It also lists primary contacts in each academic unit who are knowledgeable about the units advertising courses. The information in this guide should prove useful as students with their advisors weigh the value of different majors and specific courses. Acknowledgements Funding for the research and production of the Advertising Advising Guide was made possible through the Indiana University School of Journalisms Ralph Winslow Professorship in Advertising and Public Relations Endowment. The Winslow endowment was created by Aldean (Copeland) Winslow to honor the memory of her husband Ralph Winslow who had a distinguished career in newspapers public relations and advertising. Mrs. Winslow established the endowment specifically to support teaching and research in the fields of advertising and public relations. The Winslows were both alumni of Indiana University; Mrs. Winslow received her B.A. in Fren ...
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