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ADVERTISING

Source: www.asu.edu
Topic: Advertising

Sort Desciption: Promoting experienced staff fills most advertising positions. Be willing to start in an entry-level position in order to get your foot in the door. ...

Content Inside: STRATEGIES What can I do with this degree? AREAS EMPLOYERS ADVERTISING Advertising agencies Consulting firms Publishers including: Trade books Paperback Educational materials Technical scientific and medical Internet sites Develop and strengthen art skills. This is the creative side of advertising. Compile a portfolio of writing graphics and ideas. Gain knowledge of production and printing. Work with college or regional magazines and campus publications. Take technical writing courses for technical areas of interest. Learn how to sell your ideas. Get experience in the field even if unpaid. ACCOUNT MANAGEMENT Sales Development Marketing Administration Advertising agencies Corporate advertising departments Specialty advertising firms Consulting firms Marketing firms Self employed/Freelance Gain sales experience. Work in sales at campus newspaper or radio station. Develop organizational and communication skills. Learn to think strategically. CREATIVE SERVICES Art Copywriting Print Production Publishing Technical Writing MEDIA Advertising Sales Planning/Buying Public Relations/Promotion Research Design Art and Production Direct Marketing -Direct marketers advertise directly to the customer through mail magazines radio or TV to get an immediate response by telephone mail or fax. Advertising agencies Business corporations Publishers Television Radio Newspapers Magazines Government agencies Internet marketers Secure internships. Get practical experience through part-time or summer positions. Develop creativity and learn to take initiative. Join campus or local newspaper or radio advertising staff. Create a portfolio. STRATEGIES EMPLOYERS AREAS (Advertising Page 2) RESEARCH Statistics Focus Group Moderation Interviewing Project Management Supervision Advertising firms Corporate advertising departments Specialty advertising firms Research laboratories Consulting firms A Masters or Ph.D. may be required for advanced statistical analysis. Need experienc ...

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