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A K I O M O R I TA

Source: www.aps-pub.com
Topic: Famous Entrepreneurs

Sort Desciption: Akio Morita asked us to help Sony make its major acquisitions in the ... The arts were also of great interest to Akio and Yoshiko Morita. ...

Content Inside: PROCEEDINGS OF THE AMERICAN PHILOSOPHICAL SOCIETY VOL. 145, NO. 2, JUNE 2001 26 january 1921 . 3 october 1999 A K I O M O R I TA 214 akio morita KIO MORITA was not only a unique citizen of Japan, but also a unique citizen of the world. Coming from a society that generally de-emphasizes the importance of individuals, he was a unique and distinctive individual. According to some opinion polls, his was the most recognizable Japanese face in the world. His name was generally better known in the West than that of any other Japanese citizen (including Japans prime ministers). Sony, the company that his creative and entrepreneurial energies made so uniquely successful, was among a handful of the best-known brand names in the world, and was probably the single best-known name at the conuence of quality and brand recognition in the minds of global consumers. Akios success in putting a human face on the austere faceless image of Japan, Inc., in the West (and of coming to personify the Japanese economic miracle in the process) is legend. His entrepreneurial origins would be recognizable to any American entrepreneurstarting a company with Maseru Ibuka in the basement of a war-devastated, bombed-out department storewith $500 in borrowed cashand hawking tape recorders from the back of a pickup truck to a generation of Japanese consumers who had no idea what they could possibly be used for. From there it was on to his seminal visit to Bell Labs in the early 1950s, when he looked at the best of American researchthe transistor (for which its American inventors saw only a small niche market in hearing aids). Following up on Ibukas vision, Akio had his Eureka! moment at Bell Labs, foreseeing the future of the transistor-based microelectronics that was, of course, at the heart of Sonys success in transistor radios, but is also the core technology of the entire computer and consumer electronics revolutions of our times. Having once been stung in Europe to learn that Westerners in the ...

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