Source: www.celanese.com
Topic: Chemical Industry
Sort Desciption: global leader in the chemical industry in our product lines and. build on our leading technology and cost positions in order to ...
Content Inside: A global leader in the chemical industry Closer to the customer 2 TEXT We strive to exceed the expectations of our customers, shareholders and employees. 3 Celanese is a global hybrid chemical company, among the fastest changing and most dynamic players in its field. Our energized team of more than 9,000 employees around the world is committed to executing our strategy to accelerate Celanese toward greater growth and profitability. Our strategy for success is built around several critical elements: ≥ An attractive hybrid business model with basic and higher value-added downstream businesses to provide stronger, more stable earnings ≥ A clear advantage in technology and cost positions in attractively structured industries ≥ Strong leading global producer positions with approximately 85% of our revenues generated by products that are either number one or number two in their industry ≥ Celanese specific opportunities to control the controllables in order to accel- erate growth, increase productivity, improve cost savings and increase value ≥ Strong cash generation from our operations, an indicator of strong underlying business performance Celanese has a track record of productivity, growth and operational excellence that enables us to achieve a sustainable increase in value for our customers, shareholders and employees. We are excited about our company and our accomplishments. I invite you to learn more about Celanese, our development, and our progress. David Weidman President and Chief Executive Officer Celanese Corporation September 2006 FOREWORD 4 Celanese is an integrated global producer of value-added indus- trial chemicals. We are No. 1 or No. 2 worldwide in our prod- uct areas which generate the majority of our sales. We are the world’s largest producer of acetyl products, which are interme- diate chemicals for nearly all major industries, as well as a lead- ing global producer of high-performance engineered polymers. We operate throu ...
