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3-YEAR MARKETING STRATEGY PT 1

Source: www.big.uk.com
Topic: Marketing Strategy

Sort Desciption: This document presents the final marketing and membership plan for BIG for ...... with a more formalised strategy and timetable ratified at the first ...

Content Inside: Marketing & Membership Plan 2006-08 ……………… ……………… ……………… ……………… ……………… ……………… ……………… …. ……………… ……………… ……………… ……………… ……………… ……………… ……………… ……………… ………….… Sarah Vining 1 BRITISH INTERACTIVE GROUP MARKETING & MEMBERSHIP PLAN 2006-2008 1. EXECUTIVE SUMMARY The British Interactive Group (BIG) was established in 1992. It is a not-for- profit organisation for those working in interactive or hands-on science communication activities particularly those starting out in their careers. BIG is administered by a voluntary committee known as the Executive Committee who co-ordinate all activities on behalf of the membership. In 2005 the Executive identified 5 key aims: 1) To be a place for people to start out in the interactive science community. 2) To provide professional development opportunities for people working in interactive science. 3) To serve our members by fostering and promoting new ideas and best practice in interactive exhibit development and programmes. 4) To provide a diverse and representative network for all people involved in interactive science communication. 5) To be a financially viable ‘not for profit’ organisation that best serves its membership. This document presents the final marketing and membership plan for BIG for the next three years (2006-2008) and replaces Part One submitted earlier this year. It includes a schedule of marketing activities aimed at raising the profile ...

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