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21 Common Viral Marketing Mistakes 1) Being scared of viral and ...

Source: www.rubberrepublic.com
Topic: Viral Marketing

Sort Desciption: viral marketing campaign needs to be a talking point and to lead to a ... 15) Ignoring simplicity: viral marketing doesnt have to be overly complicated. ...

Content Inside: 21 Common Viral Marketing Mistakes Having delivered around 50 viral campaigns over the last five years we've seen (and made) a fair few marketing mistakes along the way. Commissioning a viral campaign isnt an easy process. To save you the headache weve put together this handy guide to show you 21 mistakes commonly made when commissioning viral campaigns and to explain how we can help you through them. 1) Being scared of viral and not using it: if youre scared of using viral then you probably dont fully understand the medium or have heard brand horror stories of suicide bomber Polos and cat-chomping Kas . Read on . 2) Thinking viral is about tits ass and the ick factor: viral marketing can be more sophisticated than just pure shock. Sure its easy to exceed expectation by shocking the audience however there are more sophisticated and intelligent ways of making a campaign work. 3) Not knowing why you want a viral: dont simply do a viral because it is fashionable or because your competitors are doing it. Ensure viral fits in well with your wider marketing strategy. 4) Not knowing what a viral can and cant do for you: viral campaigns can be used to achieve a variety of different marketing objectives. These include: Buzz: to launch a product act as part of an ignition campaign or to create brand awareness PR: to form the central event around which you can sell PR stories into offline / online press. Data-capture: to increase your email database or find out something about the audience by integrating a polling function. Direct sales: to drive traffic through to an e-commerce site and generate direct sales. Pure advertainment: to use the viral simply to entertain the audience while constantly reminding them of your brand. Brand participation: to use the interactive nature of the viral to get people interacting with your brand. 5) Misunderstanding the viral campaign process: viral campaigns can be boiled down to 4 core activities: Strategy: identify o ...

common viral campaigns

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