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2007Internet Marketing Must Dos and Web 2.0 for the Adventurous

Source: www.milestoneinternet.com
Topic: Internet Marketing

Sort Desciption: these hot picks to accelerate your Internet marketing in 2007! Must Dos for 2007 ... if you are not maximizing Internet marketing and promotion ...

Content Inside: online ask family and friends for help travel agent 58% 30% 23% 2007Internet Marketing Must Dos and Web 2.0 for the Adventurous Benu Aggarwal pg 32 2007 Resource and Buyers Guide Gaining the Lions Share of the Internet Where are marketers spending their money? In 2007 more businesses will allocate dollars on online ad spending which will increase seven times faster than any other media. ZenithOptimedia forecasts that Global Internet advertising spend- ing will grow by 28.2% in 2007 while ad spending in other me- dia will grow by only 3.9%. Researchers data shows worldwide spending on Internet advertising exceeding outdoor advertising this yearsurpassing radio ad spending in 2009. The survey found that 58% of respondents plan their personal travel online compared to 23% who use travel agents to plan their vacations. As you sit back and ponder the New Year take into your con- sciousness how Internet marketing is exploding with opportuni- ties. See it feel it and understand the potential and how you can earn the lions share of the market. Get on the cutting edge with these hot picks to accelerate your Internet marketing in 2007! Must Dos for 2007 Web Site Promotion Whether you have a branded Web site or an independent site if you are not maximizing Internet marketing and promotion through your Web site you are missing a significant chunk of the market that your competitive hotels are biting on. Your promotion strategies should have a mix of organic search engine optimiza- tion and pay-per-click promotion. Organic promotion involves enhancing your site with search engine-optimized rich content enrollment in different search engines and directories as well as getting links or references from 3rd party Web sites at local regional and national levels. Hoteliers should also aim to get listed in relevant niche directories such as spa pet friendly and weddings depending on their target market segments. Dollars budgeted to each type of promotion could vary depen ...

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