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2006 MARKETING ADVERTISING

Source: adage.com
Topic: Advertising

Sort Desciption: Advertising and Marketing section data were taken from Advertising Ages 50th ...... Top magazine by gross revenue from advertising circulation ...

Content Inside: 4th ANNUAL GUIDE TO 2006 MARKETING ADVERTISING FACT PACK A SUPPLEMENT TO Published February 27 2006 Copyright 2006 Crain Communications Inc. FACT PACK 2006 TOP LINE DATA ON THE ADVERTISING AND MEDIA INDUSTRIES GENERAL MOTORS CORP . is the top marketer by ad spending in the U.S. but who ranks first on a global basis? A spot for Fox TVs American Idol on Wednesdays at prime- time commands the most dollars per :30 ($518466) but how much more is that than a spot for runner-up CSI:Crime Scene Investigation on CBS-TV the following night? And what about that growth in a Super Bowl :30 spot since the $42000 average cost paid per :30 at Super Bowl I in 1967? Omnicom Group may be the worlds biggest marketing organization but how do its agency networks stack up against their com- petition? How big and far-reaching are those multifaceted media goliaths? Its all in the FactPack whether in print form on your desk or a click away on your computer or network. The FactPack is presented in three sections: Advertising and Marketing section data were taken from Advertising Ages 50th annual 100 Leading National Advertisers and the publications 200 Megabrand and Global Marketing reports.The 100 LNA report breaks out total ad spending by media for the largest U.S. advertisers and adds an Ad Age-proprietary unmeasured number to media spending for a comprehensive U.S. ad total. The LNA report also charts hotly contested industry categories by U.S. market share and brand spending and lists agencies serving brands of each top 100 marketer. The Media sections primary sources are the 100 Leading Media Companies an annual ranking of the nations media companies by net revenue and the Ad Age Magazine 300 report an annual ranking of leading consumer and trade magazines by their combined gross revenue from advertising and circulation. The Agency Report section draws its content from Ad Ages 61st annual Agency Report which ranks by revenue nearly 500 U.S. agency brands the leading ...

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