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13 Best Practices for Viral Email Marketing

Source: www.campaigner.com
Topic: Viral Marketing

Sort Desciption: When used responsibly viral email marketing can be a powerful community-building brand-building and list-building tool. Gone wrong it can ...

Content Inside: Viral Marketing Best Practices www.gotmarketing.com info@gotmarketing.com 2002 GotMarketing Inc. All rights reserved. GotCompany DOC111302IU 1.866.468.6275 1 13 Best Practices for Viral Email Marketing When used responsibly viral email marketing can be a powerful community-building brand-building and list-building tool. Gone wrong it can result in legitimate campaigns being perceived as spam reflecting poorly on your company and your brand. However there are things you can do to reduce the likelihood of being labeled a spammer and at the same time get better results from your viral email marketing campaigns. #1 Make sure its appropriate to add a forward message. The first step is to consider whether you should even mention forwarding at all! Some campaigns are designed for communicating private information to a specific group of people and are just not suitable for sharing. #2 Make the call-to-forward appropriate to your campaign objective. If forwarding will help you achieve your primary goal make your forward message strong and visible within your layout. If forwarding is less important consider making your call-to-forward subtle. Dont distract readers from your main message unnecessarily. #3 Remind readers to forward appropriately. Recipients who forward may not stop to consider that someone else might not want to receive the email. If they send it anyway your email campaign will be perceived as unsolicited the receiver will be annoyed and it will reflect poorly on you. Be sure to remind readers to only send your email to people they know will want to receive it. #4 Be wary when offering rewards for forwarding. While offering incentives for forwarding can be highly rewardingfor both you and the forwarderit may inadvertently encourage inappropriate forwarding. If this happens the backlash could affect your current subscribers as well as potential new subscribers. As with any marketing campaign its a good idea to test your incentive o ...

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