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10 Tips for An

Source: falkowinc.com
Topic: Internet Marketing

Sort Desciption: with special focus on market research surveys media planning public relations Internet marketing and advertising campaigns. Doug has held senior ...

Content Inside: The vast majority of economically active people are Internet savvy today and are using the Net to research products and services before they buy. Your web site has to be an effective marketing and PR tool or you will simply be cut out of the picture. The rules of the marketing game have changed big time. Over 80% of all web traffic is coming via search engines. The Internet has reversed the flow of communication in the marketing cycle. It used to be: Company (wanting to get publicity) sends a message (called a news release) to the media (newspapers magazines radio & TV) who may or may not publish anything to a passive target audience who hopefully will reach for your product or service and eventually result in a sale. Now we have networked communication lines (a.k.a. the Internet) and the prospect controls what they see or read. Now we have: An active prospect searching on the Internet for a product or service finding a company reaching for the productresulting in the sale. You also have customers talking directly to each other about the company. Companies are no longer in complete control of their communication and their messages. However there is nothing better than a hot prospect who is actively looking for your product or service. This levels the playing field. You just have to be there when they are looking with the right offering in the right place. Marketing Tips: 10 Tips for An Effective Internet Strategy by Sally Falkow 1. Know Who Is Online Searching For What: This takes keyword research and an understanding of how the search engines work. Once you find where the viable online market is you can use this to create your website so it fits what they are looking for. 2. Get Found On The Search Engines: When your market goes online to do a search on these keywords you have to come up high in the search resultspreferably on the first page. And the best possible result would be that you come up in the first three on the first page of ...

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